Collection: Traction Productions

Traction Productions embodies bold, free-spirited, and resolutely creative eyewear. Its frames are distinguished by bold colors, unexpected patterns, and original shapes. The brand's spirit blends artistic influences, contemporary design, and Jura-based craftsmanship, affirming eyewear as a true object of style and personal expression.

Founded in 1872 in Oyonnax, in the heart of the French birthplace of eyewear, Traction Productions began as an artisanal workshop. The company experienced renewed growth in the 1980s and 1990s, a period when it established itself as a key player in the French creative avant-garde. Unlike the major fashion houses, Traction focused solely on eyewear, developing high-end acetate collections, handcrafted in the Jura region. Its models, sold in independent and specialized boutiques, appealed to customers seeking originality.

- Colored and textured acetates: marbled, translucent or multicolored.

- Bold shapes: butterfly, oversize, unstructured rectangular.

- Limited series: frames produced in small quantities, reinforcing their rarity.

- Original details: play on contrasts, sculpted branches and unusual finishes.

Traction Productions was one of the first French brands to collaborate directly with international concept stores in the 1990s, anticipating the success of designer eyewear in specialized distribution channels.

Traction Productions vintage eyewear appeals for its unique creativity, its artisanal manufacturing in the Jura region, and its limited distribution, making it a sought-after piece on today's market. It represents a unique aspect of French eyewear, where experimentation and avant-garde took precedence over standardization.