Collection: New wave

Nouvelle Vague expresses a free, experimental, and typically Italian spirit. Its glasses are distinguished by unconventional shapes, often geometric or futuristic, and by bold colors or original gradients. Angular lines, oversized lenses, asymmetrical structures: the brand cultivates a bold aesthetic that breaks with classic codes. Each frame becomes a visual manifesto, somewhere between a fashion accessory and a design object.

Founded in Italy in the 1980s, Nouvelle Vague was part of a movement of independent brands seeking to renew the image of eyewear. In an era dominated by large licensed houses, it embraced a more creative approach, focused on pure design and formal experimentation. Made in Italy, its collections from the 1980s to the 2000s demonstrate artisanal expertise combined with a desire for innovation, both in materials (thick acetate, lacquered metal) and in shapes.

- Rapid S109 model: stretched rectangular frame, colored acetate, futuristic minimalist style.

- Zodiac 12 model: unique curved glass, mask effect, typical of the 90s.

- Sally P1 model: fluttering lines, translucent finishes.

- Oversized acetate models: bright colors, thick temples, engraved or discreet logos.

Nouvelle Vague was one of the Italian brands that experimented with monochrome tinted lenses (red, blue, purple) in the 1990s, at a time when this aesthetic was primarily associated with the music scene and avant-garde cinema. These frames, marginal at their release, have now become benchmarks for collectors seeking a distinctive style.

Vintage Nouvelle Vague eyewear appeals with its formal creativity, Italian manufacturing, and rarity on the current market. They reflect a period when certain independent brands offered alternatives to the big brands, with an emphasis on pure design. The atypical models from the 1980s and 2000s offer a strong visual identity and are of interest to both fashion lovers and collectors of unique pieces.