Collection: Diesel

Diesel asserts a strong, irreverent identity firmly rooted in youth and alternative culture. Founded on nonconformist values, the brand plays with the codes of streetwear, industrial fashion, and utilitarian style. In eyewear, this translates into frames with a bold design, sometimes technical, often asymmetrical or angular, always breaking with the classic elegance of the big brands. The Diesel logo, whether discreet or frontal, accompanies this radical stance.

Founded in 1978 by Renzo Rosso in Molvena, Italy, Diesel was born in the context of a global movement redefining fashion, making it freer and more anti-establishment. The brand quickly established itself with its faded jeans and provocative tone, before expanding into the world of accessories and eyewear. It was in the 1990s that Diesel began producing sunglasses under license, mainly with Italian manufacturers like Marcolin. The following decade saw the emergence of more technical collections, with sporty or architectural shapes, in keeping with the brand's distinctive industrial aesthetic.

Some of the brand's models are now considered iconic, such as the DL 0114 with its futuristic square design, the DL 0154 in the spirit of technical goggles, or the DL 5022, an aviator reworked with raw metal details. Other models, such as the DL 5040 or the DL 0126, offer more compact or asymmetrical shapes, typical of the Diesel identity of the late 90s.

In the 2000s, Diesel launched several capsule collections of sunglasses in collaboration with artists and industrial designers, aiming to blur the lines between fashion and product design. Some of these frames, now rare, have become sought-after pieces for their atypical construction and quasi-architectural aesthetic.

Diesel vintage sunglasses are captivating for their originality, their roots in 90s-2000s culture, and the quality of their Italian manufacturing. They represent a bold alternative to classic models, with a strong visual identity. Their more limited distribution than traditional luxury brands makes them less common pieces on the second-hand market. For fans of industrial design, alternative culture, or post-2000s fashion, they are a powerful testament to an era when fashion broke free from convention.